Meanwhile, Scantlin says he’s already busy working on the group’s next album.

“Volume 4” will also be promoted through a North American package tour that will visit small arenas in January and February, according to Prospect Park senior VP of music Peter Katsis, who co-manages Puddle of Mudd with Bill McGathy. “That crowd likes this band already and would like to have some material like that.” “We have a heavy street initiative going out to the sports crowd, handing out Puddle of Mudd beer koozies and bottle openers,” he says. LaMotte says the act will also be marketed heavily at sporting events for brands like the NFL, UFC and NASCAR. 7 on “Jimmy Kimmel Live!” and is currently negotiating other late-night bookings. Puddle of Mudd’s team also hopes to boost the band’s TV exposure in 2010. In addition to constant Twitter updates from Puddle of Mudd members, the first step in galvanizing the band’s online fan base was releasing teaser clips of the video for “Spaceship” - which features the band with cast members from MTV’s “Nitro Circus” traveling the galaxy in search of alien girls - in the days leading up to its Nov. “But I’m not sure that all of those people subscribe to the mailing list or go to their Web site regularly.” “Just about everyone has a Puddle of Mudd song in their iTunes library,” he says. Interscope/Geffen marketing director Matt LaMotte says his primary goal with “Volume 4” is to bring out Puddle of Mudd’s personality and charisma to a digital audience. “Spaceship” premiered on AOL Music’s Noisecreep blog in mid-October and has sold 10,000 downloads, according to SoundScan. In contrast, the first single from “Volume 4” - the follow-up to 2007’s “Famous,” which has sold 363,000 copies in the United States, according to Nielsen SoundScan - is the sexually charged rocker “Spaceship.” The track is No. “I get a song out of any mood that my wife is in.” 8 on Flawless/Geffen, the musician used his wife’s complaints as inspiration for the song “Pitchin’ a Fit.” “She’s my little muse,” he says, noting that new track “Keep It Together” is another love song written for her. On Puddle of Mudd’s fourth studio set, “Volume 4: Songs in the Key of Love & Hate,” due Dec. But Scantlin knows how to make the best of the situation.

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